The music industry is changing. Traditional business models applied by record labels are becoming increasingly less relevant as we enter a digital age. Penultimate Records embrace this change and put power back in the hands of the artist. Put simply, our roster is our family.
We are a label that does not own the artists on our roster. We do not take ownership of copyright, we do not take creative control away from our artists and we offer the best splits in the industry.
Our label was founded to influence positive change within the industry and our approach has attracted some of the best emerging alternative artists in the world as well as Billboard charting artists that have experienced negative aspects of the music industry first hand. The largest portion of any profit made from our releases go directly to the artist - so when you buy a Penultimate Records release, you are supporting the artists that make the music that you love.
As a former musician that has performed on some of Australia's most prestigous festivals and toured with some of the biggest names in the alternative music scene, I understand the raw deal artists can get.Jamie Mallinder
Your music deserves someone that is as passionate as you are. We only work with artists that share our values and love of music.Jamie Mallinder